Pretzelmaker

Pretzelmaker operates as a fast‑casual pretzel concept under the FAT Brands umbrella, serving freshly baked pretzel bites, catering trays, and snack bundles through its location at 700 Haywood Rd in Greenville, SC. The unit generates revenue primarily from in‑store sales, online ordering for pickup/delivery, and catering contracts for local businesses, schools, and events, positioning it as a regional player within the quick‑service snack segment. With an estimated workforce of 50‑100 employees across this location and potentially nearby satellite units, Pretzelmaker benefits from steady foot traffic in a mixed‑use corridor and strong community ties through fundraising and rewards programs. This employee base translates to an annual EBP savings opportunity of roughly $59,500‑$119,000 (employees × $1,190). The franchise owner, who oversees both operations and marketing, would be motivated to adopt EBP by the direct reduction in payroll‑tax burden, which can be reinvested into menu innovation, staff retention bonuses, or expanded catering capabilities. In a competitive fast‑food environment where labor costs and turnover are persistent challenges, the recurring monthly tax savings provide a reliable financial lever to enhance employee benefits without raising prices, thereby strengthening Pretzelmaker’s ability to attract and retain talent while supporting its growth objectives.