Katie Poterala Studio

Katie Poterala Studio is a boutique jewelry design and creation business located in Greenville, South Carolina, specializing in custom handcrafted pieces for special occasions such as weddings, anniversaries, and personal milestones. The studio generates revenue through bespoke ring design, DIY wedding and engagement ring classes, private jewelry lessons, and the sale of one-of-a-kind jewelry pieces, catering to a luxury clientele seeking unique, personalized adornments. Positioned as a local artisan studio with a strong online presence, it leverages Greenville's growing arts and cultural scene to attract both regional clients and visitors seeking high-quality, custom jewelry. With an estimated staff of 1-5 individuals, the studio operates as a tight-knit team where the owner oversees design, client relations, and instructional programming. As an EBP prospect, the studio could save approximately $3,570 annually based on an estimated three employees (3 × $1,190), providing a recurring monthly benefit that directly impacts the bottom line. The owner, Katie Poterala, makes benefits decisions and would be motivated by the opportunity to reduce overhead costs, improve employee retention in a niche skilled labor market, and offer a competitive benefits package that differentiates the studio when attracting top-tier bench jewelers and instructors. Implementing EBP would allow the studio to reinvest savings into marketing efforts targeting Greenville's luxury wedding market, expand class offerings, or hire additional artisans to meet seasonal demand, thereby strengthening its market position and service capacity.